We have discussed business networking within the logistics industry previously, but this post takes a slightly different look at networking, and the role I think it plays as the Executive Director of Global Development at Evans Distribution Systems in the attraction of new clients.
Whether you are a logistics company or another B2B service company I think you can utilize this tool as a major function in the development of stronger sales as well as in new market penetration for both 2012 and beyond.
Local Organizations
Your local community can be a great place to network. Be sure to meet regularly and develop relationships with people at local city/regional Chamber of Commerce and Economic Development offices. In our area we join committees and attend functions for both the Detroit Regional Chamber, as well as other city organizations surrounding Detroit. These are great sources when it comes to matching up new companies moving into the area with local resources.
Vertical Organizations
Team up with groups specific to market verticals that you work with – automotive, defense, technology, etc… One of the organizations we work with in our area, Automation Alley, allows us the opportunity to interact daily with new networks and decision makers combining real needs with solutions. These organizations are often looking for guest speakers or specialists in areas like logistics and supply chain management, allowing you an opportunity to promote your company as an industry leader to many different companies. Evans will even be hosting events at our corporate office during the year for these organizations.
Networking is fundamentally about building relationships. Over time these relationships lead to trust and respect for both yourself and the organization you represent. This is the point where the time invested in networking develops into new business opportunities.
Networking will continue to be a major focus and success story at Evans in 2012, how about for your company?