The market as we know it is undoubtedly set to change in 2017, and if you stay on top of the trends, you’ll stay ahead of the curve and be able to benefit from them before the competition. The following are some of the most important e-commerce trends to keep an eye on in the coming months.
Consumer data statistics have show an increasing prevalence of mobile users compared to desktop users, and both large and small agencies alike have taken notice. Research conducted by Wolfgang digital on 80 million website sessions in the latter half of 2016 showed that nearly 60 per cent of the activity was based on mobile devices.
The shift to mobile domination has been so significant that Google has announced a coming division between its desktop and mobile search result indices, meaning that mobile optimized e-commerce websites will soon have an even more significant advantage than before.
Higher Platform as a Service (PaaS) and Software as a Service (SaaS) prevalence
Longitudinal data collected on subscription-based model trends have shown that the number of active monthly subscription users has grown by over 50 million since the year 2010. Market statisticians have predicted that the amount of yearly revenue from global enterprise application software is likely to increase by nearly 50 million dollars by the year 2020.
More loyalty programs
2017 will see a growing prevalence of loyalty programs for the most frequently recurring customers. As more e-commerce marketers make it a priority to scrutinize their big data analytics, they’ll make a more concentrated effort to retain their most valuable customers by rewarding them with incentives to continue doing repeat business.
More companies will aim to personalize the individual buyer’s e-commerce experience with targeted advertisements, anniversary gifts, and other personally relevant conveniences.
The e-commerce landscape of the future will largely be driven by marketers’ observations of heavier mobile usage, subscription-based model revenue, and personalized buyer reward programs. If you make a point to optimize your e-commerce website for mobile browsers and ensure that your business plan provides individualized value to your most loyal customers, then you’ll be in the best position to take advantage of the trends to come.