The shopping season is quickly approaching and an estimated $717.5 billion will be spent this year on Black Friday. As most people will be enjoying the deals and buying the latest technology, only a few know about the hard work that is put in to make it possible, and the impacts the shopping season has […]
The winter holidays can be a chaotic time in the world of logistics. There is a great deal of planning that must happen before the holiday season hits, and it starts earlier than one would think. From the summer months to the winter, one must add seasonal products to the lineup, build an inventory pipeline, […]
eCommerce refers to the transaction of goods across the internet; a trend that has increased exponentially over the past years. The implementation of effective eCommerce site features can make for a faster, easier, cheaper exchange, as compared to traditional methods of business. It’s crucial to understand the makeup behind an eCommerce store. Here at Evans, […]
From the sale to the customer’s door, fulfillment refers to the steps and processes that take place in between. All fulfillment companies have one goal in mind—getting the product in the customer’s hands as soon as possible. Ultimately, the speed of fulfillment depends on the product being sold. Different products have different shipping rates. For […]
Subscription boxes offer companies a unique experience: a special collection of items, curated carefully, that can introduce a customer to new products that they might just love. The alcohol subscription box model has been around for quite some time—in the 1970’s, a liquor store owner in California began delivering his popular wine selections by mail. […]
You’ve been working on your eCommerce business for a while now. Your sales are steady, but not rising. What can you do to increase eCommerce sales? Understand Who Your Customer Is Without a defined marketing persona, you may find it difficult to target your consumer. You need to be sure that your ads are being […]