A subscription box company may be one of the most efficient e-commerce markets out there, but that doesn’t mean you should skimp on effective advertising. By focusing your efforts in the right places, you can ensure a healthier, more successful business over time; after all, subscription boxes live and die on brand perception, something bad marketing can undermine in a heartbeat.
Social engagement’s probably the single most effective way to advertise a subscription box company, but it’s wholly dependent on two things: understanding your audience, and generating content they’ll care about. Make sure you do your homework and put the effort in—if you skimp here, you’ll see negative returns rather than weak returns.
Few methods generate a positive buzz faster than a well-conceived partnership with another business. Think about other businesses your target audience cares about and reach out for cross-promotion. You’ll both benefit – and so will your customers.
Giveaways and prizes
Want to show your subscription box offers worthwhile value? Then start with a few giveaways to prove you know what your niche wants and can provide worthwhile goods. You’ll generate positive word of mouth and establish your credentials with your market all at once. A major win/win for any subscription box company.
Newsletters offer you two opportunities to succeed when marketing for a subscription box company. One, they’re a good tool for building leads into subscribers, if you have a good content marketing campaign in place to grab email addresses. Two, they’re a great way to keep your existing subscribers satisfied, excited, and talking about your brand. Remember, you’re living on word of mouth more than anything with subscription boxes. Which leads us to the final point…
Encourage referrals as best you can, by whatever means will resonate with your customers. In some markets, naked appeals to refer friends in exchange for prizes or rewards will work well; in others, that sort of approach will poison the well. Do your homework, figure out how to keep a good buzz going, and make sure your customers are selling more subscriptions for you. Because of the importance of referrals, make sure your logistics and fulfillment are properly in order; bad customer experiences will sour word of mouth quickly. You can’t afford that!
If you’re curious, check out how to start up a subscription box company.