Over recent years, e-commerce sites have slowly started to adapt to the changing face of the internet. There will almost certainly be more changes to come, with retailers understanding the need to provide an experience for its users. A standard grid focusing on products and prices might not be going away, but new developments like rich media, social engagement, and related content help to build long-term customer relationships. The majority of retailers want an existing site solution that will help them provide this engaging customer experience, allowing them to focus on their products and customers. Each of the following products can be used to develop a high-quality e-commerce store that will stay on top of new developments.
Shopify
Shopify is an e-commerce platform that comes with over 100 themes. The number of features means you can control almost everything within the same product. Shopify integrates with the main payment gateways, including Paypal, Authorize, and 2Checkout, while also accepting the major credit cards. You can also connect your Shopify account to fulfillment centers like Amazon, drop shipping service like Ordoro, and social sites like Facebook.
X Cart
X Cart is a PHP shopping cart product, with both free and paid options depending on the size of your operation. The product includes customizable templates, responsive mobile designs, SEO functionality, and conversion optimization services. You can integrate with the major payment processors, while managing your inventory through the dashboard.
Magento
Magento Commerce is a popular open source platform, with a vast number of customizable options. The order management system is of particular benefit for retailers who use a number of networks, allowing integration of drop shipping companies, fulfillment centers, and physical stores. Inventory, payment, and customer service can remain consistent across all platforms.
Cube Cart
Cube Cart is an open source PHP e-commerce platform. The product is free, so it is a good option for retailers looking to cut costs. While you can get by with the free version, there is a marketplace for additional paid add-ons if you want something specific. Most of the functions are straightforward, allowing anyone to get started without much difficulty.
WooCommerce
WooCommerce claims to be the most popular e-commerce solution, with almost 15 million downloads of their free plugin. WooThemes were recognized for their beautiful WordPress themes, but WooCommerce is an additional plugin that turns your site into a store. The plugin has grown over the years, with free and paid add-ons to integrate a host of extra features.
Squarespace
Squarespace offers a solution for individuals and businesses looking to build a website. While many users want a simple website, you can use their commerce option to build a store. There are various templates included, along with many of the usual features like inventory management, email integration, checkout with Stripe, and social media options. Squarespace is a good option for retailers looking for a simple, all-in-one solution.
Retailers may want to consider developing their own platform, but this is unnecessary for the vast majority of e-commerce site owners. Using an established store solution means the developer will be updating functionality and features based on user demand, so you can focus on other areas of your business. With your e-commerce platform being so integral to the operation, though, it is important to choose wisely as you start to develop your store.