The Detroit Fulfillment Initiative (DeFi) held an eCommerce-centric event on March 22nd, 2018. Speakers from Listrak, Shopify, and UPS presented insights into their eCommerce tools. Following the speakers, a panel discussion took place, about leveraging these tools in the eCommerce world.
When it comes to eCommerce and digital tools, you want a seamless integration. With apps like Shopify and Listrak, you are able to use built-in integrations to create your store interface.
For instance, Facebook is one of the main sales channels for Shopify. Facebook is a powerful outlet for an eCommerce store. Facebook can also be used to gather information about your customer base. On the other hand, one social media platform might work better than another—it’s crucial to utilize different social media platforms in order to uncover which is best for your business, and which platforms will improve your sales.
Leverage your subject matter experts and partners to gather information about technological updates in the years to come. Invaluable insights will allow you to keep up with the development of technology, and prepare your store for future developments to come.
There are ways to help your customer live out the “touch and feel” experience, even while they are shopping online. For example, an efficient returns process will help your customer to feel important; that their needs matter. Even when your customer cannot touch, feel, smell the product…there are ways to convey what the product will be once it’s in the customer’s hands. A seamless returns process will also instill more confidence in your customers, in knowing that they are important.
Insights from companies like Shopify, UPS and Listrak are invaluable—these are companies who live and breathe eCommerce, every day. Customer service is available 24/7 to help you find your best store integration, and fix any potential issues.
Overall, this event included a great deal of valuable content that any entrepreneur can use to jumpstart a business, or make improvements. It’s clear that Shopify, Listrak, and UPS will continue to make developments that will radically change the landscape of eCommerce.
